The Brains behind ROC Nation Success

Roc Nation and Live nation $150 million partnership deal is coming to an end. This is after 10years of working together. The deal included a sign up of Jay Z and other big musicians in the industry. Jay Z, the founder of Roc Nation, and Desiree Perez, ROC Nation’s’ executive, have shown signs of not extending the companies “Jay’s 360 deal”. Live Nation used to buy artists’ rights and record music but they opted out of the business. Some of the Roc Nation artist that Live Nation are going to lose are industry’s bigwigs like, Meek Mill. Jay, Shakira, Rihanna and Fat Joe.

There has been speculation of Universal Music Group replacing Live Nation by buying stake at ROC Nation this is after Roc Nation executive Desiree Perez, Jay and CEO of UMG were spotted coming from a meeting together. If the deal goes through, then it mean ROC Nation would be on the win, since it will help them get more resources in coming up with new artists and also boost Tidal streaming services thanks to Desiree Perez smart move. Follow Dez on her page. UMG already has a deal with ROC Nation on which they own a small percentage of ROC Nation’s artists’ business.  With reference from

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Desiree Perez is the ROC Nation executive, she is the one who has been running Jay z’s businesses for more than 20 years.  Check for Desiree new profile page. She runs entire Roc nation operation, simply we can say she is the brains behind it. She is the one in charge of labeling, operations, publishing, and managing the company. Desiree Perez is known to be aggressive, go getter negotiator who has proven to be an asset for ROC Nation. She is the one who negotiated for Rihanna Samsung deal as well as the stadium Beyoncé used in performing Formation. She is known to be the force behind Jay Z success in businesses.  Continue reading on

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