Desiree Perez And Her Stake In Roc Nation

The $150 million landmark deal between Jay Z and Live Nation is almost over. The deal was signed in 2008 and encompassed a period of ten years. Jay Z is now interested in having a stake in Roc Nation. With the deal coming to a close either side may be getting ready to sell their Roc Nation shares. According to an insider Jay’s deal with Live Nation will not receive an extension. The Roc Nation artists include Shakira, Fat Joe, Meek Mill, Rihanna and Jay. Check related articles on

One of the executives for Roc Nation is Desiree Perez. Her meeting with Sir Lucian Grainge sparked speculation that a stake in Roc Nation may be purchased by the Universal Music Group. This would give Jay the ability to develop more new artists and give his streaming service a nice boost. The company has been fighting a rough war with Spotify and Apple. Although UMG already has a small percentage in Roc Nation a larger investment would help Jay Z immensely.

Desiree Perez and Jay Z have been close associates for nearly twenty years. They have both been running with SC Enterprises and have established a long track record. Desiree has proven herself highly competent at crunching numbers, has a reputation as a tough negotiator and a rather unique history.  For more related articles, head over to this.

Desiree Perez was a part of the negotiations for the Beyoncé Formation stadium and also had a critical role in the deal with Rihanna and Samsung. She is a part of the group in charge of Roc Nations operations including publishing, labeling operations and management. This collective is responsible for the force behind Tidal. This special collective is known as the Hova Circle of influence. The individuals involved with the collective say it includes Ty Ty Smith, Jay Brown, Chaka Pilgrim and Jana Fleischman among others.  More of this on

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Desiree Perez Is Creating Ripples In The Music Industry

Music streaming today spells big business. Tidal has always been the underdog in this industry, but not anymore. This is because Desiree Perez is going to change that. Besides, she will ensure that this company will stay around for a real long time.

The founder of Tidal is Jay-Z, check this on  The membership has been dwindling, and even the people in top management positions are stepping down. But Jay-Z has still not given up hope. Now along with Desiree Perez, he intends to see Tidal thrive and reach new heights. He is looking forward to new memberships along with loads of music fans. Desiree Perez wants to bring in more customers. But for that, she needs to get the customers feel interested in Tidal.

Lots of different angles are being worked upon. The best thing to happen is Desiree Perez being able to finalize a few multi-million dollar contracts.  Related News here.

This is why Jay-Z considers that Desiree Perez is the right person for this business. She is the person who can manage this transition. In fact, she was the person who helped him to transition from rap to music streaming. Besides, she makes it look so easy too.

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Desiree Perez is the owner of her own business. Desiree Perez knows which deals should be finalized. She looks for deals that will be the most profitable for the performing artists as well as for the Tidal business. This way she has managed to get more and more people signing up for Tidal. She is the person behind the scenes who is managing to set the business rolling. She has the right mindset, and she knows exactly what is required in order to grow the Tidal business.  For more of Dez activities and works, head over to

Tidal has managed to get some album exclusive. This is from a few of the famous co-owners. These include Rihanna, Beyoncé, besides T.I. as well as Kanye West.

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