How Enhanced Athlete Won Their Lawsuit In Regards To “Dr. Tony Huge”

Enhanced Athlete is a fitness business which is headquartered in Cheyenne Wyoming. Their tagline is “Pioneers of Human Evolution” and they help people achieve great results. They sell a number of products on their website and also help athletes through their office podcast. They offer a return and/or replacement policy for their products and have partnered with a number of firms including some in North America, South America, Asia, and Europe.

In July 2017 there was a lawsuit filed between Enhanced Athlete and another firm in the same industry called Nutrition Distribution (which operates under the name Athletic Xtreme). The lawsuit was in regards to the face of Enhanced Athlete’s brand which is a person known as “Dr. Tony Huge”. His real name is Charles Anthony Hughes but he uses “Dr. Tony Huge” as a self-marketing term. He goes around the world showing up at international bodybuilding events.

In the lawsuit, Enhanced Athlete said that “Dr. Tony Huge” was just a “brand ambassador” who was unpaid. The management of Nutrition Distribution challenged this claim. Nutrition Distribution had tried to have “Dr. Tony Huge” testify but the folks at Enhanced Athlete said that as their “brand ambassador” he couldn’t be forced to so with just a deposition notice.

The chief executive officer of Enhanced Athlete, Scott Cavell, said that “Dr. Tony Huge” had chosen to exercise his first amendment rights while endorsing Enhanced Athlete’s products as well as any other endorsement he cared to make. Enhanced Athlete’s lawyers argued that this company had no business telling Hughes to go anywhere or do anything. At the end of this case, it was ruled that Enhanced Athlete was in the right and they won they lawsuit. Scott Cavell stated that the whole thing amounted to a shakedown scheme.

Enhanced Athlete has two sister companies. The first of these is Enhanced Coaching which helps people who want to become bodybuilders or are already one and want to advance farther. The other sister company is called Enhanced Gear and it sells a variety of workout clothing for men. They also sell accessories like water bottles and travel bags among other things.

 

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The first study, conducted by the Keck School of Medicine of University of Southern California, involved 185,000 participants of different ethnicity. It found that drinking caffeinated or decaffeinated coffee was linked to lower risks of common deadly illnesses including cancer, diabetes, stroke, heart and kidney disease. Visit crunchbase.com to know more about Organo Gold.

The other study, conducted in Europe over the course of 16 years within 10 countries, asked 520,000 participants to record their daily coffee drinking routines and update these habits every five years. Participants who reported drinking two to three cups a day had an 18% decreased chance of death compared to those who did not drink coffee.

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Organo Gold conducts business in over 50 countries. With over 400,000 active Independent Distributors, the company was named the 55th largest direct selling company in 2013. Preferred customers can earn rewards by purchasing products through the Organo retail program. Customers can also purchase products via the Coffee Connoisseur Club without any monthly commitments. There is an Organo Gold product for nearly anybody. Read more at PRNewswire about Organo Gold.