Lori Senecal’s Knowledge of the Market Inspires a New Approach to Advertising

When it comes to advertising, it is important to stay on top of everything that is happening in the market. It is more important than one would think in that the market and trends have a huge impact on the success of the company. This is one of the reasons that it is important to seek someone who has a lot of insight into the market. Among these people is Lori Senecal. She has a lot of experience in the advertising industry. She has also had a lot of time to observe and study the market so that she can be aware of the current and upcoming trends. Visit GC Report for more details.

According to Adage, one of the most important trends to be on top of is the digital advertising trend. For one thing, a lot of people are accessing the internet. Therefore, the best thing to do is to optimize a campaign for the internet so that people will be able to get the message about a new product or promotion that is in effect. Another trend is that the internet is going mobile. As more people are getting access to smartphones, they are able to view the internet from anywhere. Therefore, one of the best things to do is to prepare an advertising campaign for people that are carrying mobile devices.

Lori Senecal is someone who thinks a lot about what she is doing. She observes the industry and pays a lot of attention to what she sees so that she can bring forth the most effective ad campaigns for people. This is one of the reasons that she has gained a lot of clients. This helps her company grow and expand to other markets as people see that she is very efficient in her campaigns. The clients make even more money with her advertising

Read more: https://www.fastcompany.com/person/lori-senecal

How TechStyle CEO Adam Goldenberg is Changing the Way We Shop Online

A name synonymous with forward thinking in fashion is Adam Goldenberg, CEO of Fabletics’ parent company JustFab. You likely have seen Fabletics as it is the brainchild of actress and fitness buff Kate Hudson and has had phenomenal success in just three years after its founding.


JustFab recently went through a major re-branding process, where it emerged as TechStyle Fashion Group with Goldenberg at the helm as CEO. This name change was highly intentional and was focused almost solely on the fact that unlike many apparel membership models that have come and gone, TechStyle (formerly JustFab) has always been and always will be a digital first company.


Goldenbereg went on to discuss how data is used to meet the customers needs in the digital realm. He noted that the company’s ongoing commitment to data truly gave them the ability to pass savings back on to their customers, by offering quality pieces that have been predicted by forecasting inventory demand in the market. Unlike many fashion brands that were launched ten or even fifteen years ago, TechStyle is not struggling to adapt to a digital and mobile-first world – that is where the company’s roots are.


Goldenberg was recently featured on CNBC discussing the digital first strategy of its company and how it was skyrocketed to unicorn-like success in just three years after its founding. The company went from a small startup looking to gain series one funding, to rapidly gaining a following of over 400 million users that subscribe to the company’s opt-in program to receive athletic wear each month. According to Goldenberg’s interview, of that 400 million over 1.5 million became VIP members solely after receiving a great word of mouth referral from a friend or family member. In today’s age of a highly congested marketing place, with the athletic apparel space already being saturated when JustFab and child company Fabletics entered, those numbers are staggering and absolutely phenomenal.


Overall it looks like huge things are on the horizon for Adam Goldenberg and his fashion brands. The company recently announced a massive expansion of its offerings to offer a wider variety of sizes, making trendy and affordable quality fitness clothing available for more people that want to look great while they exercise. The company has an extremely loyal following base and the move to further include more sizes only serves as a prediction of the future success of Goldenberg, Fabletics and TechStyle brands. https://www.styleforum.net/members/adam-goldenberg.266508/

Flávio Maluf: Fostering Eucatex’s Rich History Through Modernization

Founded in 1951, Eucatex has a rich history of quality service delivery that it has sustained over the years through suave management practices of the generation of visionary leaders who have taken over its leadership. One such visionary leader with excellent management skills is its current chief executive officer, board chairman and vice president: Flávio Maluf. After joining the company in 1987, he embarked on a re-branding mission, which he gradually weaved into the company’s operations and structures as he rose through its ranks. After a decade, he took over the company’s presidency and ownership. Since then, he has radically modernized the company by investing in different industries including furniture making. Their new product segments have incorporated innovative technologies during production while also streamlining its supply chain through various strategies including production of its own raw materials.


Education and Career Background


Before joining and taking over at Eucatex, Flávio Maluf worked at Sistema S.A. Brokerage of Securities and Citibank. At Eucatex, he also doubles up as the director at the company after taking up the role in 2005. He holds a Bachelor’s of Science degree in Mechanical Engineering from Fundação Armando Álvares Penteado (FAAP). He also studied special courses in human resource management while working at Citibank and accounting. He is also a specialist in rural development. Flávio Maluf also joined New York University where he studied foreign exchange principles in addition to his knowledge in foreign trade principles.


Advice on Investment Opportunities and World Events


Flávio Maluf has years of experience as an executive leader for a company whose operations overarches different industries. This gives him vast industry knowledge and insight on various issues especially those that shape the global markets. Commenting on the recent decision by the British citizens to exit the European Union, he believes that it will give Britain economic autonomy to negotiate better bilateral deals with other economies such as Brazil. However, the exit will shrink the country’s trading market while also isolating it. Flávio Maluf believes that investing in the millenials, technological innovations and health and nutrition sector will yield high returns on investment in 2017. He also holds that remote working, sustainable products and e-commerce offer some of the best investment opportunities this year.


JeanMarie Guenot Leads Amphivena

With more than 20 years of experience, JeanMarie Guenot continues her effective leadership of Amphivena, where she helms the development and innovation of bifunctional therapies for antibodies that can fight against some hematologic malignancies. This pharmaceutical and biotech veteran has worked in both the public and private sectors.

Prior to this work as the President and Chief Executive Officer at Amphivena Therapeutics, Inc., JeanMarie Guenot founded SKS Ocular. This start-up incubator focused on ophthalmic research. SKS Ocular studied drug delivery in the ocular region, dry AMD,and various medicines for the treatment of macular degeneration, inflammation of the oculus, and glaucoma. Additionally, Dr. Jeanmarie Guenot held positions with the pharmaceutical giant Hoffman-La Roche in the role of business advisor in both Shanghai, China and Basel, Switzerland. Further, at PDL BioPharma, Guenot held the position of VP of Corporate and Business Development. In this capacity she oversaw the mergers and acquisitions, all licensing processes, and managed the commercial product portfolio for the Research and Development division at PDL.

Read more: Maverick Therapeutics and Takeda Announce Five-year Collaboration to Advance T-Cell Engagement Therapies

JeanMarie also worked on the co-commercialization and co-development with the Biogen Iden-PDL 50:50 project, in which she worked on the negotiation. This partnership on Crunchbase.com focused on autoimmune disease sufferers as drug testing candidates as well as moving forward important research on Phase 2 cancer issues. This was a very large undertaking, with a total transaction amount of $800MM which contained an equity investment in PDL of $100MM. The investments were to maximize the outcomes of the project and was split between Hoffmann- LaRoche and the Biogen Idec/PDL Partnership. During this time period, Dr. Guenot also worked on an oncology drug that was licensed under her direction. Working with Ophthotech, the team worked to further the ophthalmic part of this cancer fighting drug.

The drugs that JeanMarie has worked on development on include treatments for ophthalmic disorders and diseases, the treatment of auto immune diseases, neuropathy, heart and cardiovascular irregularities, in addition to her main field of study relating to oncology written on takeda.com.

She began her career on the financial side of the business and has steadily grown her career to include all manner of ophthalmic research.

Find more about Jeanmarie Guenot at https://www.linkedin.com/in/jeanmarie-guenot-4a140617

Adam and Gila Milstein Family Foundation at their Best

Adam Milstein came to the US to continue with his studies and attained an MBA from USC after graduating from Technion. He is also a successful entrepreneur and a philanthropist who has helped the community at large.


Adam and Gila Milstein Family Foundation is one of the top firms that their main objective is to bring together Jewish community. Furthermore it defends and strengths the Jewish people through its heritage and culture by their morals in the future generation. The organization teaches pro-Israel Americans through delivering them with adequate skills to stand for the religion and create firm bond of the Israel-United States Association.


More than 80 people have now voted through starting videos that notify, inspire and keep amusing the community about Israel. The competition is observed by the board of judges who are ‘inspired by Israel’.


Adam and Gila Milstein Family Foundation are the main sponsors also IsraelVideoNetwork.com is part of the competition and are in collaboration with the 12Tribe Films Foundation, whereby a total of $20,000 will be given to as a cash prize to the individual who the video will win as well as $8,000 as a grand prize.


The competition involves voting that takes 10 days and the deadline date is 29th March. When the voting ends the awards will be chosen through a set of vital expertise including Gila Milstein a Humanitarian and David Suissa who serves as the Jewish Journal Media President and also Michael Dickson who also serves as the Executive Director of StandWithUS Israel. The winners will then be announced on 30th April.


Adam Milstein stated that the competition is a symbol of people in Israel community coming together and showing their ideas for a better future. He as well is certain that the people in the community will eventually get involved in the competition by voting their favorite videos.


The competition made a huge development last year through making a record of more than 500,000 views. Therefore the outcome was displayed through the Jewish Journal, StandWithUs, Israel Politician and other channels whereby the award Superman’s Got Nothing On Israel’ attained a lot of views.