The lip balm manufacturing company Evolution Of Smooth or EOS, has taken the market by storm. In just a few short years the company has managed to surpass the sales of the former number one company Chapstick. One of the reasons for their huge success is the wide variety of flavors that they offer. Their flavors are unique and the other lip balm companies do not have the same type of variety. Some of the most popular flavors they offer include blueberry acai, pomegranate raspberry, and strawberry sorbet(http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791). Customers that buy this lip balms love the intense flavor and the natural ingredients that help to keep lips soft and smooth. Some of the other flavors that the company offers include summer berry fruit, honeysuckle honeydew, and sweet mint. EOS lipm balm products can be found on the shelves of stores such as Target, Walmart and Ulta.
The creators of Evolution Of Smooth lip balm knew that they had to have a unique marketing strategy to be able to compete with the other big brands that had been established on the market for many years. The big part of their strategy included unique packaging. The egg-shaped container that the product has is very unique to their brand. They also knew that they needed many flavors that were unique in the lip balm industry. This combination of effective marketing and strategy helped to propel EOS to the number two position in the lip balm industry.
Another reason that Evolution Of Smooth lip balm became so popular is because celebrities began using the product and carrying it with them everywhere they went. Once fans saw that they were using EOS lip balm products, they rushed right out to go buy some. They realized how effective and unique the lip balm is and they couldn’t seem to get enough and pretty soon you could find Evolution Of Smooth lip balm in just about every store in the country. Analysts have predicted that the company will continue to see incredible growth and is predicted to have sales in excess of $1 billion dollars by the year 2020.