A name synonymous with forward thinking in fashion is Adam Goldenberg, CEO of Fabletics’ parent company JustFab. You likely have seen Fabletics as it is the brainchild of actress and fitness buff Kate Hudson and has had phenomenal success in just three years after its founding.
JustFab recently went through a major re-branding process, where it emerged as TechStyle Fashion Group with Goldenberg at the helm as CEO. This name change was highly intentional and was focused almost solely on the fact that unlike many apparel membership models that have come and gone, TechStyle (formerly JustFab) has always been and always will be a digital first company.
Goldenbereg went on to discuss how data is used to meet the customers needs in the digital realm. He noted that the company’s ongoing commitment to data truly gave them the ability to pass savings back on to their customers, by offering quality pieces that have been predicted by forecasting inventory demand in the market. Unlike many fashion brands that were launched ten or even fifteen years ago, TechStyle is not struggling to adapt to a digital and mobile-first world – that is where the company’s roots are.
Goldenberg was recently featured on CNBC discussing the digital first strategy of its company and how it was skyrocketed to unicorn-like success in just three years after its founding. The company went from a small startup looking to gain series one funding, to rapidly gaining a following of over 400 million users that subscribe to the company’s opt-in program to receive athletic wear each month. According to Goldenberg’s interview, of that 400 million over 1.5 million became VIP members solely after receiving a great word of mouth referral from a friend or family member. In today’s age of a highly congested marketing place, with the athletic apparel space already being saturated when JustFab and child company Fabletics entered, those numbers are staggering and absolutely phenomenal.
Overall it looks like huge things are on the horizon for Adam Goldenberg and his fashion brands. The company recently announced a massive expansion of its offerings to offer a wider variety of sizes, making trendy and affordable quality fitness clothing available for more people that want to look great while they exercise. The company has an extremely loyal following base and the move to further include more sizes only serves as a prediction of the future success of Goldenberg, Fabletics and TechStyle brands. https://www.styleforum.net/members/adam-goldenberg.266508/