It is evident that technology, fashion, and e-commerce are expanding at a high rate. For this reason, legacy and startup fashion companies have tried various means to catch the attention of today’s digital savvy clients. These ways include adopting innovative CRM Technology and learning to market their products through social media platforms. The membership program is one of the models that have been widely tried. This model has met attained with varying degree of success.
Only one company that is a first innovator of subscription platforms has been stunningly successful, whereby it has emerged as the juggernaut in online retail product selling. However, it just only few people know about this, and almost nobody knows its mandate as a promoting and technology trailblazer. The firm is none other than TechStlye Fashion Group, managed by co-founders Don Ressler and Adam Goldenberg.
From Establishing a trend to Buck the System
In 2010, JustFab introduced the retail industry’s first membership program for footwear. Consumers who subscribe to its bigwig periodic payment will receive over 30 % discount on the retail price. The consumers will also get high-class access to advertisings, and unique products free shopping and loyalty reward points. In only2 years, the website attracted 6 million members, whereby in the first quarter of 2012m JustFab sold over 2.5 million pairs of foot wares.
With four years, the company has purchased FabKids and ShoeDazzle and successfully expanded its territory to the United Kingdom, Germany, and six other nations. On top of that, it recently collaborated with celebrated actress Kate Hudson to launch Fabletics. In 2016, the firm changed its brand name to TechStlye. This was to serve as an enhanced consideration of the firm’s position as a system that plans to reimage fashion marketing and promotion by incorporating them into data science, and affiliation commerce.
Goldenberg is the co-founder of the company whose two-decade career in startups started at the age of 13 when he launched an online press release board that was transformed into gaming site known as Gamer’s Alliance. Given that Adam grew up as he used technology, he displayed a commitment to use it belligerently enhance his e-commerce endeavors. Chief technology officer of the company Tim Collins had served with TechStyle’s co-owners Don Ressler and Adam Goldenberg.
Note that TechStyle was a technology trendsetter from the start. It produced multiple proprietary e-commerce technology products such as FashionOS unified technology platform that the company made from scratch up to almost $70 million.