Don Ressler and Adam Goldenberg Build Brand Awareness

Don Ressler and Adam Goldenberg are making headlines in some of the most high-profile magazines. This duo of online retail clothing royalty has been featured in Forbes Magazine and the Business Insider. People are interested in hearing their secrets to success, but Don and Adam have been pretty straightforward. They do not feel that they are harboring any type of secrets because they have clearly stated that they this plays a very important part in what they are doing.

 

A lot of people may assume that the type of work that is done these days has more to do with marketing on the front end, but Don and Adam know better. They have been marketing to consumers for over a decade. They realize that there is a great marketing campaign needed up front. This is why they have partnered with Kate Hudson who is also a co-founder of Fabletics to get the ball rolling on the front end. She is definitely someone that has the ability to bring customers in.

 

The reality, however, is that it does not all stem from front end marketing when it comes to long-term profitability. What Don Ressler and Adam Goldenberg know better than many people is that there is a need to collect data from customers on the back end. This is important because it channels what customers actually want. In the beginning entrepreneurs are simply trying to forecast what customers may be interested in. This is how they are functioning when they are trying to market to customers. On the back end it is all about collecting data. Once the data is collected it becomes much easier to cater to what customers are actually looking for a based on their preferences.

 

When Don is able to market to customers based on their preferences there is a much better chance of closing in on the cell. He has recognized this, and this is the thing that has made him so successful with long-term customer loyalty. When people are getting acquainted with a company that offers more of what they are looking for they are going to be much more likely to stay with this company.

 

This is how Don Ressler has managed to improve JustFab in recent years. He has taken data metrics that he has received through the website and actually utilized this data to give customers a much greater shopping experience online. http://www.entrepreneur.wiki/Adam_Goldenberg

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