Don Ressier, a businessman who is one half of the team that developed Fabletics, has recently participated in an interview where he discussed the development of online businesses. Ressier is well known for his involvement in Intermix, the technology design company where he met his current business partner, Adam Goldberg. Many people are, however, unaware of the fact that Don Ressier began his career by developing an online business and causing it to become so profitable that he was able to sell it to Intermix for a small fortune. During his recent interview with a business insider magazine, Ressier discussed the development of this business, including the business’ pitfalls, failures, and achievements.
Don Ressier began his career by developing an online platform and informative website called Fitness Heaven. Ressier believed that there was a lack in the fitness and sporting goods industry that he could fill through the development of this platform. By launching the Fitness Heaven platform, he hoped to engage new website visitors by helping them to communicate with each other about their fitness goals, strengths, weaknesses, and hopes for the future. Fitness Heaven turned out to be a huge success and it attracted thousands of unique visitors every day. The site was soon awarded for fastest growing startup of the year.
During the interview, Ressier described the development, launch, and building of new startups and websites is one of his favorite tasks to tackle. After Fitness Heaven became extremely popular in several countries and was already generating a large income, Ressier decided to sell the startup to Intermix to increase the time he had to work on another startup. Don Ressier decided to create a career out of his favorite past time and help startups get off the ground before they were sold to other companies.
While he was preparing to launch another online business, Ressier developed the idea for Fabletics fitness wear. The idea was developed, in part, because of the experiences Ressier had had during his development of Fitness Heaven. The businessman realized that there was, in the fitness community, an unmet desire to purchase clothing that could be worn during fitness training and during day to day activities. Following the inception of this idea, Ressier partnered with his coworker, Adam Goldberg, to develop the company that has now amassed more success than any of Ressier’s other startup company’s. To date, Fabletics is Ressier’s most prominent development. http://perezhilton.com/tag/don_ressler/#.Wbw5M9FryM8