Going by the recent gigantic album exclusive releases from leading co-owner talent, Kanye West, T.I, Beyonce, and Rihanna, its evident Tidal is having a revival. The wins had an impact in several ways. Kanye West’s TLOP and his exclusive album that he is currently working on backed the Tidal to its highest position in the iTunes Store by adding a million trial members.
Following the defection of some executives, Tidal presently has its third chief executive officer called Jeff Toig. He joined Tidal late 2015 from Sound Cloud where he was the chief business officer. Nonetheless, Desiree Perez has been the person pulling the strings at Tidal especially with the exclusive plays from the leading artists. For about 20 years, she has been a trusted associate of Jay Z. She has a proven track record of running SC Enterprises. Additionally, Des Perez manages Roc Nation Sports together with her husband.
She has been attributed by insiders as the negotiator behind Beyonce’s formation tour. She also played a critical role in Rihanna’s Samsung deal. Des Perez is part of Jayz’s influential inner circle that also comprises of her husband, Jana Fleischman, Jay Brown, Chaka Pilgrim, and TyTy Smith. They form the core group that manages the entire operations of Roc Nation as well as its various management divisions, publishing, label operations, and Tidal.
Tidal has created its own lane as it steadily positions itself to prospective corporate buyers along with young music consumers. The streaming service has achieved that in the highly competitive industry. It has managed to create an impression amid limited resources against rivals such as Spotify and Apple Music that are deep-pocketed. With its updated service, Tidal has enhanced its music experience. Its current focus is on what’s new rather than a costly robust catalogue that offers more. Its new specializations include Tidal Discovery, a list of new drops and Tidal Rising that is a section dedicated to emerging artistes. It also includes Tidal X for exclusive live performances.
Tidal is a music streaming service that is offered in all systems. It enables music lovers to have a seamless listening using either a tablet, desktop, mobile, or network players. Additionally, consumers can enjoy lossless music streaming. That is through Apple Devices from the iPhone, iPod, iPad, Mac to PC as well as Android systems. Its integration to network players is unmatched.