Tidal is an electronics company based in South Korea. The company teamed up with Jay-Z during the launch of his album Magna Carta in 2013 and with Rihanna on Roc Nation. Samsung has also contacted Kanye West following the involvement of Tidal in “The Life of Pablo.” Clare Atkinson was informed that Samsung was having great plans that it is working on. The sustainability of Tidal is currently at stake considering that the entry of Kanye West, Rihanna and Beyonce has not attracted new subscribers.
Samsung is however not the only company that is after Tidal. Google and Spotify are after it too. Spotify is said to have proposed a partnership and not an acquisition. Tidal is under a lot of pressure considering that Jay-Z has even spent his money to support the company. Previous attempts by Sprint and Softbank to acquire Tidal have not been fruitful. The current depreciation in the company’s value from $250 million to $100 million may cause a different result.
Desiree Perez is described as a tough businesswoman. She is a close associate and business partner of Jay-Z and an integral part of what may happen to Tidal. Currently, Desiree is the manager of Jay Z’s businesses, which include Roc Nation, Roc Nation Sport and also Tidal. She is an excellent negotiator. This quality has helped her make very good business deals for Tidal and Roc Nation. She has been the center of attention because of the current financial situation at Tidal. Despite this, she has greatly helped in ensuring that the company is still running smoothly. She also helps with making future plans and making decisions for the benefit of the company.
Tidal’s hope is now in Desiree’s good negotiation skills and also Jay-Z. It is rumored that Spotify has the best chance with Tidal. This is because they are after a partnership and not a buyout. If Spotify is successful, the company will be “Tidal Powered by Spotify.” With her expertise in business, Desiree is confident about getting the best deal for Tidal. Even during this time when Tidal is going through a rough patch, it is still valuable.